Source: "Important ethical considerations for data professionals" - Google Advanced Data Analytics Professional Certificate

You have learned how data analytics can be used for good causes, like assisting nonprofit organizations. Also, you learned that data professionals need to protect privacy within data and remain aware of other considerations, like data bias and making assumptions about data.

As a data analytics professional, you have a responsibility to handle data ethically. Data ethics refers to well-founded standards of right and wrong that dictate how data is collected, shared, and used. Throughout your career you will work with a lot of data. This sometimes includes PII, or personally identifiable information, which can be used by itself or with other data to track down a person’s identity. One element of treating data ethically is ensuring that the privacy and security of that data is maintained throughout its lifetime. In this reading, you will learn more about the importance of data privacy and some strategies for protecting the privacy of data subjects.